One of the most well-known beach properties on Phuket’s southwest coast, the boutique hotel quickly became the preferred destination for beach-loving guests from Europe, America, and Asia including Thailand.
It has an exceptionally high rate of returning guests and hasn’t really changed much in the last 22 years, winning accolades from discerning travellers throughout the world. What is the secret to the Boathouse’s continuing success over the years?
The beach location is an obvious first and the gourmet food and superb wine celler a close second and third. But maybe more importantly one of the golden rules which made the Boathouse a favourite of many guests is quite simple: “Treat your guests as you would like to be treated.”
This has led to guests supporting the hotel and bringing their friends to come and stay as well. The Boathouse’s greatest tool is word of mouth, which is what brings the most business.
A strong staff retention is key in a high return-guest ratio and critical to the atmosphere of a hotel like this. The staff is familiar with the guest’s needs and they know what guests like, not from reading their history but because they know them personally. They call them by name because they are a household name in the hotel. That’s real recognition, and the only way you can achieve that is to have the same employees in the hotel year after year.
Awarded Wine Spectator awards since 1995 and the “Two-Glasses” Best of Award of Excellence since 2006, The Boathouse Wine & Grill, headed by Executive Chef Jean-Noël Lumineau, Thailand’s only Maître Cuisinier de France, is known for its superb gourmet Thai and French Mediterranean cuisine. For more than a decade the popular Boathouse cooking classes offer Guests a change to learn the secrets of cooking healthy , delicious Thai dishes every Saturday and Sunday Morning
The new owners, Three Dolphins Co. Ltd which also owns and operates world-renowned Trisara, are dedicated to continue in the same tradition that has made The Boathouse famous. More than just a hotel on he beach The Boathouse, remaining under management of Louis Bronner, has inspired a loyal following of visitors, appreciating its friendly attentive staff, gourmet food and one of the best wine collections in the Kingdom of Thailand.